Popumusic was founded in 2015 by Bruce Zhang, a professional music producer with a lifelong passion for making music creation truly free. Ever since Popumusic was founded, we have been dedicated to creating products that can release the musicians within all of us by combining traditional music and modern technology.
The journey of combining music with your life shouldn’t be filled only with pain and struggles, but should be full of joy and sense of achievement. That’s why we created these smart music instruments, to make music as it was, existed just to bring happiness among people.
We imagine a world where music is accessible to every single person, where learning and playing an instrument and creating music are easy and enjoyable. Built on the principle of visualization, we made the complicated theory behind music become visible and easy to understand, breaking down the barriers for beginners to step into the world of music.
We encourage interactions between people and music; through those interactions, you can deeply connect with the music you created. This sense of connection also arises between people; our vision is to draw people closer through music, build a community where people interact with each other through music creation and sharing.
Guided by our values of innovation in pushing the boundaries of music technology for revolutionary yet functional products, simplicity in making the complex user-friendly so anyone can pick up and play without frustration, joy in committing to experiences that bring happiness and satisfaction, and community in fostering supportive environments where everyone thrives, we continue to make music a source of pure delight.
We started by sharing our vision on platforms like Indiegogo and Kickstarter, and the response was overwhelming. Here are the smart instruments our community helped bring to life.
Learn guitar with LED guidance. A revolutionary approach that raised over $750,000 on Indiegogo.
The smart ukulele that started our journey of fun, app-guided learning for string instruments. Our Populele series raised over $680,000 across its campaigns.
Play your first song in just 3 minutes, with no experience needed, thanks to its LED-guided keys and one-finger chord mode. A massive success, raising over $1.1 Million on Indiegogo.
We never stop innovating. Our dedicated team is constantly researching and developing the next generation of smart instruments. Get a sneak peek into the making of our latest creation, PartyStudio, which will be launching soon on Kickstarter!
A look inside our R&D and production process.
Why do we pour our hearts into smart music? Because of you. Our users show us every day that we're on a meaningful journey—making music learning as joyful as playing a game.
"After three weeks, my son could play 'Happy Birthday'—and he loves the LED keys. It's the simplest way to get kids into music."
- Jeff L., USA
"The PopuPiano feels fresh and natural. That detachable chord pad? Absolutely a game-changer."
- Marcus, UK
"The gamified learning is enjoyable and user-friendly. I was satisfied from the first try!"
- An Indiegogo Backer
As a core gamer, I founded PopuMusic under the philosophy that playing music should be as easy & fun as gaming. With instant feedback and precise guidance, music lovers nowadays should pick up the very first favorite songs in minutes, instead of months. With passion and desire to pass this idea to the world, PopuMusic was founded.
As a music lover, humans are born to chase chemistry resonance on each other, and it is so romantic that it starts with music. PopuMusic’s mission is to make intimate musical bonds between music lovers, and create the connection vibration through visualized smart instruments.
- Bruce Zhang
Become a Brand Experience Ambassador, get exclusive offers, and be the first to know about PartyStudio. Let's make music together.
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